ISBN 9781861975577,Direct From Dell

Direct From Dell

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ISBN 9781861975577
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ISBN 9781861975577
Publisher

Hachette Book Publishing

Publication Year 2008
ISBN-13

ISBN 9781861975577

ISBN-10 1861975570
Binding

Paperback

Number of Pages 256 Pages
Language (English)
Subject

Marketing

At 13, Michael Dell was a young man with a knack for taking apart his Apple II computer and an ambition to run a business. Today, just 20 years later, after becoming the youngest CEO in history to head a fortune 500 company, he leads one of the most profitable and innovative organizations in the world. Michael Dell relates the remarkable story of Dell Computer's rise to success. Beginning in his college dorm with 1,000 dollar, he set out to beat IBM at their own game, created the direct-sales model (a Dell hallmark) and pioneered customer support, combining it with unrivalled speed to market and a fierce commitment to product quality and performance. But the story of Dell Computer is no fairy tale-along the way Dell made mistake and learned some hard lessons, emerging stronger as a result. In Direct from Dell Michael Dell shares his innovative strategies and perspectives and reveals nothing less than a new model for doing business in the information age. Direct from Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry.

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