ISBN 9781259027666,Discover Your Ceo Brand: Secrets To Embracing And Maximizing Your Unique Value As A Leader

Discover Your Ceo Brand: Secrets To Embracing And Maximizing Your Unique Value As A Leader



Tata McGraw - Hill Education

Publication Year 2012

ISBN 9781259027666

ISBN-10 125902766X


Number of Pages 256 Pages
Language (English)


Discover Your CEO Brand gives you the tools for connecting with others authentically and building a powerful presence that extends beyond your typical spheres of influence. Learn how to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs. Key Selling Features Features first-hand interviews with CEOs who attained top leadership positions by using Bates?s techniques Bates has been interviewed by The New York Times, New York Post, Investors' Business Daily, The Boston Globe, and other periodicals, and she has appeared on Fox News, Fox Business, ABC, and other programs About the Author Suzanne Bates is an executive coach, speaker, entrepreneur, and former award-winning television news anchor. Table of Contents 1. Why You Need a Brand: and Why Your Brand Matters 2. How Exceptional Leader Brands Are Built 3. Your CEO Brand: The Story of You 4. Brand Recognition: What Do People Say about You? 5. Leveraging Your Brand to Drive Spectacular Results 6. Personal Choices That Burnish Your Reputation 7. Communicate Your Leadership Brand 8. Social Media and Brand: What Today?s CEO Must Know 9. CEO Brand ?Disaster Avoidance Kit?: Do No Harm 10. Your Personal Brand Team: People Who Make You Look Good 11. Ten Fast-Track Tips to Accelerate Brand Building 12. Your Leadership Legacy: Writing History Today