ISBN 9780814471036,Do You Dot-com? - A Neophyte*s Field Guide To Understanding Life At An Internet Company

Do You Dot-com? - A Neophyte*s Field Guide To Understanding Life At An Internet Company


Amacom Publishers



Amacom Publishers

Publication Year 2001

ISBN 9780814471036

ISBN-10 081447103X


Number of Pages 232 Pages
Language (English)


For all the people scratching their heads at those callow, dot-com millionaires and asking "why not me?"--here is real help for answering that nagging question. Do You Dot-Com? is the first how-to-do-it guide to navigating the challenging, stimulating--and sometimes stupefying--transition from a stiff, structured offline organization to the youthful, chaotic environment of an Internet company. Directed especially to traditionally trained managers and professionals, the book spells out the potential culture clashes...provides a litmus test for deciding if they're ready to shed the suit...and outlines a pathway to help them adapt to the new and often confusing world of Internet commerce. Easy-to-read and anecdotal, Do You Dot-Com? is written from the refreshing, first-hand perspective of someone who has made the leap. After nearly 20 years working for stodgy companies such as The New York Times, PaineWebber, and Knight-Ridder, 40-something Gustav Carlson moved to a fast-paced, fast-growing dot-com. It's a transition that's happening more and more as Internet companies recognize their glaring need for traditional management talent. This book prepares those managers and professionals for coping in a workplace bereft of old-fashioned hierarchies, compensation packages, and dress codes...and helps them successfully adapt their management skills to the dot-com world.