ISBN 9788132104544,Doing Business Research : A Guide to Theory and Practice

Doing Business Research : A Guide to Theory and Practice


Nick Lee


Sage South Asia



Sage South Asia

Publication Year 2009

ISBN 9788132104544

ISBN-10 8132104544


Number of Pages 428 Pages
Language (English)

Research methods: general

This is not just another book about research methods! This is a book that has been long awaited in the business research community?a book that holistically addresses the entire research process, from the nature of research and knowledge to the final results?and will become a requisite text for anyone involved in doing a research project. With an advanced undergraduate/postgraduate/doctoral readership in mind, as well as those approaching research as an instructor, Nick Lee (with Ian Lings) has taken on the often disparate elements of research methodology and brought together an integrated, accessible and humorous account explaining why research methods are the way they are and how researchers do what they do. This book doesn't just show you the ?basics??it will ultimately empower you to place a magnifying glass on all elements of your research. Unique in its nature and scope Doing Business Research offers - an essential discussion of philosophical and theoretical matters central to conceptualising the nature of your research, as well as? - a pragmatic guide to why things are important, and how, but which also? - offers a huge range of considerations that the reader can use to develop their research project, and even better? - a unique resource book, providing extensive further reading, and bringing together original viewpoints from over 30 outstanding scholars at all stages of their careers, from postgraduate to professor. An essential and open-minded text! Table of Contents Foreword How to use this book What is Research, and Why would anyone want To Do It? The Scientific Approach to Research The Interpretive Approach to Research Reviewing Existing Literature Theory, Conceptualisation and Hypotheses Concepts, Constructs and Measurement The Process of Measure Development Research Design Collecting Qualitative Data Qualitative Data Analysis Collecting Quantitative Data How and Why Statistics Work Quantitative Data Analysis I Quantitative Data Analysis II Mixing Methods and Paradigmatic Incommensurability Writing and Talking about Your Work Bibliography Index