ISBN 9781259064517,Drucker On Marketing

Drucker On Marketing



Publication Year 2012

ISBN 9781259064517

ISBN-10 1259064514


Number of Pages 288 Pages
Language (English)


Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing. Although he didn't approach marketing with the same systematic rigor he reserved for management, Drucker addressed the topic in detail in his wel lknown treatises on the roles of profitability and leadership, the importance of innovation and the need to seize new opportunities. Drucker on Marketing is the first comprehensive look at the marketing wisdom of one of modern history's most influential business thinkers. A former student of Peter Drucker, William Cohen has shifted through Drucker's huge body of work, singled out his most salient ideas on marketing and constructed them into a framework that not only outlines Drucker's marketing philosophy but provides practical advice on how to achieve marketing goals in today's business setting.