ISBN 9780071070614,Dynamics Of Mass Communication

Dynamics Of Mass Communication



Tata McGraw - Hill Education

Publication Year 2010

ISBN 9780071070614

ISBN-10 0071070613


Edition 10th
Number of Pages 457 Pages
Language (English)


Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non majors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0. TABLE OF CONTENTS Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Broadcast Television Chapter 11: Cable, Satellite and Internet Television Chapter 12: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 13: New Gathering and Reporting Chapter 14: Public Relations Chapter 15: Advertising Part IV: Regulation of the Mass Media Chapter 16: Formal Controls: Laws, Rules, Regulations Chapter 17: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 18: The Global Village: International and Comparative Media Systems Chapter 19: Social Effects of Mass Communication Glossary Index