ISBN 9781259002403,E-Business Strategy

E-Business Strategy



Tata McGraw - Hill Education

Publication Year 2011

ISBN 9781259002403

ISBN-10 1259002403


Number of Pages 416 Pages
Language (English)

Budgeting & financial management

The text aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.