ISBN 9781593377441,E-Mail Selling Techniques

E-Mail Selling Techniques



Viva Books Private Limited

Publication Year 2006

ISBN 9781593377441

ISBN-10 1593377444


Number of Pages 147 Pages
Language (English)

Management & management techniques

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting "send," and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, it's crucial to your success that your message is clear, concise, and to the point. Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect. E-mail Selling Techniques offers essential guidelines on how to Determine the proper length and format of sales e-mails Use the right tone Write attention-grabbing subject lines Identifying when a phone call might be more appropriate If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done. About Author: Stephan Schiffman, America's #1 Corporate Sales Trainer, is the author of dozens of bestselling books, including Cold Calling Techniques, (That Really Work), 5th Edition; and The 250 Sales Questions to Close the Deal. His clients include Aetna, AT&T, Blue Cross/Blue Shield, Boise Office Solutions, ChevronTexaco, Cox Communications, EMC, Federal Express, IBM, Merrill Lynch, Motorola, The New York Times, Sony, and Waste Management.