ISBN 9780130322647,E-Marketing

E-Marketing

Author:

Frost Strauss

Publisher:

Prentice Hall

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ISBN 9780130322647
Publisher

Prentice Hall

Publication Year 2000
ISBN-13

ISBN 9780130322647

ISBN-10 0130322644
Binding

Paperback

Edition 2nd
Number of Pages 519 Pages
Language (English)
Subject

Electronics & communications engineering

Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. DLC: Internet marketing.

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