ISBN 9788126542000,E-Marketing

E-Marketing

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ISBN 9788126542000
Publisher

Wiley India Pvt Ltd

Publication Year 2013
ISBN-13

ISBN 9788126542000

ISBN-10 8126542004
Binding

Paperback

Number of Pages 204 Pages
Language (English)
Subject

Computer Engineering

The Distinctive Feature Of The Book Is Its Focus On Internet-Based E-Market Orientation As A Substitute To The Traditional Marketing Concepts. However, While Still Being Focused On The 4Ps Concept, It Describes Short- And Long-Term Approaches For Designing E-Marketing Strategy. The Book Emphasizes The Roles Of Cross-Functional Departments, Online Market Actors, Distributors, Competitors, Influencers, And Other Stakeholders While Developing Market Relations And Enhancing Value Proposition To Customers.
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