ISBN 9780706998962,Economic Environment Of Business

Economic Environment Of Business

Author:

B Ghosh

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ISBN 9780706998962
Publisher

Vikas Publishing House

Publication Year 1996
ISBN-13

ISBN 9780706998962

ISBN-10 0706998960
Binding

Paperback

Edition 2nd
Number of Pages 456 Pages
Language (English)
Subject

Management

The subject title is a misnomer and should not be taken in literal sense. Business environment is not exclusively economic but politico-economic and social. We have looked at business from such viewpoints.

Business is no island and business executive does not function in a vacuum. It operates in a complex socio-economic and legal environment which affects its decision-making functions. While taking decisions a business manager cannot neglect the limitations of his environment in India after the announcement of the new economic policy. The book comprehensively deals with micro-environment elements.

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