ISBN 9780195677416,ECONOMICS OF BUSINESS POLICY (OIP)

ECONOMICS OF BUSINESS POLICY (OIP)

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ISBN 9780195677416
Publisher

Oxford University Press

Publication Year 2005
ISBN-13

ISBN 9780195677416

ISBN-10 0195677412
Binding

Paperback

Number of Pages 380 Pages
Language (English)
This innovative and timely book provides a business perspective to industrial organization. Using concepts and analytical tools developed in economics and business policy, the book illustrates the applicability of these tools to real life business policy situations in India. With analysis and illustrations from Indian industry--for example, the Aditya Birla Group that has international operations the TATA Group that has large diversific ations East India Hotels Ltd. The largest chain of hotels in India with acquisitions and operations abroad and Infosys Technologies, one of the world s top technology firms the book discusses how firms build and utilize internal resources and capabilities, select products and materials, and formulate effective goals. Written primarily from an Indian perspective, this volume makes a detailed study on why some firms prosper over time while others fail, while exploring the public policies on industry, trade, and environment.

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