ISBN 9780240801629,Electronic Media Criticism: Applied Perspectives

Electronic Media Criticism: Applied Perspectives


Focal Press

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ISBN 9780240801629

Focal Press

Publication Year 1994

ISBN 9780240801629

ISBN-10 0240801628


Number of Pages 288 Pages
Language (English)

Mechanical engineering

This book provides a foundation in critical aproaches. It applies key aesthetic, sociological, psychological, structural and economic insights to the practical evaluation of programming and advertising content of radio and television. This book offers the tools necessary to analyze the success or failures of your electronic media productions. Other features include two sample sitcom scripts, a unique discussion on ethics and values, analysis and perspectives on reality programming, and numerous storyboards, cartoons and essays providing multi-dimensional perspectives on television and radio.