ISBN 9788132106920,Empowering Rural Women : Micro-enterprise through Achievement Motivation

Empowering Rural Women : Micro-enterprise through Achievement Motivation


Kiron Wadhera


SAGE India



SAGE India

Publication Year 2011

ISBN 9788132106920

ISBN-10 813210692X


Number of Pages 224 Pages
Language (English)


In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their ?achievement motivation? and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural). This book intends to fill this lacuna through original research on poor, rural, women micro-entrepreneurs, whose achievement motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement motivation and the success/failure of these women in sustaining their enterprises. The authors also describe in detail a replicable and scalable ?cash-less? material loan model developed by the NGO Asian Centre for Organisation Research and Development (ACORD) for rural women micro-entrepreneurs, which can be used effectively to solve some of the problems related to rural backwardness. Table of Contents Foreword N C SAXENA Preface Rural Women Entrepreneurs and Achievement Motivation The Setting: ACORD`s Micro-enterprise Project for Rural Women Poor Rural Women as Entrepreneurs Measuring Achievement Motivation in Rural Women Micro-entrepreneurs Personal Stories of Achievers and Non-achievers Patterns of Male Response Summary, Conclusion, and the Way Forward Appendix: Organisations Supporting Micro-enterprise Bibliography Index