ISBN 9788179923917,Encyclopedia of Strategic Marketing Management

Encyclopedia of Strategic Marketing Management

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ISBN 9788179923917
Publisher

Jaico Publishing House

Publication Year 2006
ISBN-13

ISBN 9788179923917

ISBN-10 8179923916
Binding

Hard Back

Language (English)
Subject

Business

Encyclopedia of Strategic Marketing Management 10 Volumes 1- Management Skills in Marketing 2- Business Marketing Research 3- Marketing Planning in a Total Quality Environment 4- New Product Development 5- The Psychology of Relationship Selling 6- Strategic Competitive Intelligence in the Digital Age 7- Competitive Strategies for Service Businesses 8- Strategic Personal Branding 9- Customer Advisory Board: A Strategic Tool 10- Handbook of Cross Cultural Marketing
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