ISBN 9788131522684,Enterprise Sales and Operations Planning : Synchronizing Demand, Supply and Resources for Peak Performance

Enterprise Sales and Operations Planning : Synchronizing Demand, Supply and Resources for Peak Performance



Cengage Learning India Pvt. Ltd

Publication Year 2014

ISBN 9788131522684

ISBN-10 8131522687


Number of Pages 280 Pages
Language (English)

Sales & marketing

Operational excellence cannot be achieved by technology alone. An effective sales and operations planning (S&OP) process is essential to successfully implement any integrated management system, such as enterprise resources planning or supply chain management. This book illustrates the effective real world implementation of this powerful process. It is written as a case narrative with an instructional style that managers can relate to.

Illustrates how sales and operations planning can improve operational performance, including on-time customer deliveries, inventory control, quality and profits.
Explains how people and processes, not just technology, ensure success.
Demonstrates how to implement the mechanics of S&OP to improve a companys top line revenue and bottom-line performance by linking strategy to execution.
Describes how S&OP can be used successfully to anticipate downturns and upturns in business, so that companies can consistently achieve their financial goals.
Shows how companies using this method have improved execution of business strategies, which leads to increased market share and shareholder value.
Provides keen insights into ensuring that resources, supply and demand are synchronized to achieve superior profits and competitive advantages.

About the Author

George E. Palmatier, a leading consultant with Oliver Wight, was one of the early pioneers in the development and evolution of the sales and operations planning process. This veteran, with more than 30 years experience, was a major contributor to the first book on sales and operations planning entitled Orchestrating Success. He was also lead author of the ground breaking best selling book on demand management entitled The Marketing Edge. Oliver Wight is recognized as the leading manufacturing consulting firm in the world. Many of the previous best-selling books developed by this firm are now considered classics or seminal works in the field.

Colleen Crum, a leading consultant with Oliver Wight, has helped companies implement sales and operations planning and demand management for many years. She is an experienced editor and author and has also developed teaching curriculum on forecasting and demand management. Ms. Crum is a sought after speaker and active member of APICS and numerous other leading associations.