ISBN 9789339205386,Entrepreneurship




Tata McGraw - Hill Education

Publication Year 2014

ISBN 9789339205386

ISBN-10 9339205383


Edition 9th
Number of Pages 675 Pages
Language (English)


This new edition of Entrepreneurship continues to help the students in knowing the process of formulating, planning and implementing a new venture. It presents a detailed description of how to embark on a new venture in a logical manner. It addresses the dynamics of todays entrepreneurial challenges and balances the crucial line between modern theory and practice. Comprehensive cases at the end of the text go hand-in-hand with chapter concepts. Salient Features Comprehensive coverage on identifying and analyzing domestic and international opportunities Each chapter begins with chapter objectives and the profiles of two entrepreneurs, one from the US and the other from India, whose careers are especially relevant to the chapter material It has 18 comprehensive book-end cases in international context for class room discussions for instructors and students and 20 Indian cases on companion website exclusively for instructors.