ISBN 9788182092693,Entrepreneurship: Theory And Practice

Entrepreneurship: Theory And Practice


Raj Shankar



Publication Year 2012

ISBN 9788182092693

ISBN-10 8182092698


Number of Pages 746 Pages
Language (English)

Budgeting & financial management

This book combines well-researched theory and a practioner's view. It knits within its chapters, the various motifs of an entrepreneurship weave right from opportunity identification to growth strategies. It has its emphasis on the Indian context, but includes best practices from around the world. The book has numerous tools, checklists, caselets, case studies and exercises. Features The book anchors in ground reality, the proven theories in the domain of Entrepreneurship Written from the Indian context the book provides invaluable insights into what works and what doesn't in India Written from a practitioner?s perspective the book contains checklists, tools and techniques for starting and scaling Concepts are clearly elaborated with examples, illustrations and exhibits Contains over 36 Entrepreneurial profiles, 100 Facts and information, 18 caselets and 4 full length cases Chapter end assessments that guides knowledge assimilation About The Author Raj Shankar is a thinker, researcher, author and teacher of strategy and entrepreneurship. As the founder of ichiban Business Consultants Pvt Ltd, Raj Shankar works closely with SME owners to enable them negotiate startup and growth challenges. He is also a NEN - Goldman Sachs certified faculty mentor. An avid reader and writer he divides his time between his teaching engagements and consulting for small businesses. Raj Shankar holds a Masters in International Business from Symbiosis Institute of International Business, Pune. Raj can be reached at Table Of Contents Part 1: The Practice of Entrepreneurship Chapter 1 Introduction to Entrepreneurship Chapter 2 The Entrepreneurship Ecosystem Chapter 3 Entrepreneurship Process Chapter 4 Introducing the Entrepreneur Chapter 5 The Entrepreneurial Mindset Chapter 6 Intrapreneurship or Corporate Entrepreneurship Part 2: The Practice of Starting Chapter 7 Idea to Opportunity Chapter 8 Business Modelling Chapter 9 Business Planning Chapter10 Business Creation Chapter11 Marshalling Resources Chapter12 The Art of Pitching Chapter13 Financing the Start-Up Part 3: The Practice of Sustaining and Growing Chapter14 Evolution of a Start-Up Chapter15 Collaboration Chapter16 Networking Chapter17 Intellectual Property Chapter18 Innovation for Business Growth Chapter19 Knowledge Management Chapter20 Human Resource Chapter21 Leadership and Governance Chapter22 Operations Chapter23 Financing for Growth Chapter24 Sales, Marketing & Branding Chapter25 Entrepreneurial Growth Strategies Chapter26 Franchising Chapter27 Stalling, Sickness & Revival Chapter28 Exiting the Venture Part 4: Trends in Entrepreneurship Chapter29 Women and Entrepreneurship Chapter30 Rural Entrepreneurship Chapter31 Social Entrepreneurship Chapter32 Globalization and Virtual Enterprises Chapter33 Family Business and Entrepreneurship Chapter34 Technology Driven Entrepreneurship Chapter35 Sustainability, Climate Change and Entrepreneurship Chapter36 Entrepreneurship Education and Research Annexure A: Caselets Annexure B: Cases Bibliography Index