ISBN 9780415328265,Essentials of Corporate Communication

Essentials of Corporate Communication

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ISBN 9780415328265
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ISBN 9780415328265
Publisher

Taylor & Francis

Publication Year 2006
ISBN-13

ISBN 9780415328265

ISBN-10 0415328268
Binding

Hardback

Number of Pages 328 Pages
Subject

Office & workplace

Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company\'s key audience depends upon the company\'s internal and external communication. It also draws illustrations from global companies such as Virgin, IKEA, INVE and Lego.
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