ISBN 9780763732684,Essentials of Health Care Marketing

Essentials of Health Care Marketing

Publisher:

Jones & Bartlett

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ISBN 9780763732684
Publisher

Jones & Bartlett

Publication Year 2003
ISBN-13

ISBN 9780763732684

ISBN-10 0763732680
Binding

Paperback

Number of Pages 409 Pages
Language (English)
Subject

Medicine: general issues

A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.
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