ISBN 9781259251634,Essentials of Marketing

Essentials of Marketing

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ISBN 9781259251634
Publisher

McGraw-Hill Education - Europe

Publication Year 2014
ISBN-13

ISBN 9781259251634

ISBN-10 1259251632
Binding

Paperback

Edition 14th Revised edition
Subject

Sales & marketing

A book about marketing and marketing strategy planning that teaches students analytical abilities and how-to-do-it skills that prepare them for success.
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