ISBN 9780324182576,Essentials of Marketing Research

Essentials of Marketing Research


Cengage Leaning

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ISBN 9780324182576
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ISBN 9780324182576

Cengage Leaning

Publication Year 2007

ISBN 9780324182576

ISBN-10 0324182570


Edition 2nd
Number of Pages 480 Pages
Language (English)

Medical genetics

In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors who prefer a more concise introduction to marketing research topics, Essentials of Marketing Research, 2e, reflects the astonishing changes in information technology that have taken place since the previous edition. While this edition continues to focus on the time honored, traditional marketing research methods, the addition of extensive coverage of Internet research is a major change in this edition. Internet issues are carefully placed throughout the text to combine basic marketing research concepts with the emerging Internet power to conduct effective marketing research.