Tata McGraw - Hill Education
|Number of Pages
What is meant by the scientific method?
How do I go about collecting data?
Should I use qualitative methods, quantitative methods, or both?
Essentials of Social Research is an introductory text designed to provide straightforward, clear answers to the key questions students have about research methods. Written for those with no prior background in social research methodology, it covers the fundamentals of social research, including: types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and the assessment of research findings.
In addition, this handy guide:
Offers ongoing exercises to illustrate the text material
Covers basic critical thinking skills
Emphasizes the complementary contributions of quantitative and qualitative methods
Provides examples of research from published literature
Essentials of Social Research is key reading for all undergraduate social scientists undertaking research