ISBN 9781780642611,Events as a Strategic Marketing Tool

Events as a Strategic Marketing Tool

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ISBN 9781780642611
Publisher

Stylus Publishing (VA)

Publication Year 2014
ISBN-13

ISBN 9781780642611

ISBN-10 178064261X
Binding

Paperback

Number of Pages 256 Pages
Subject

Tourism industry

An important undergraduate textbook for events management, tourism and marketing courses. This highly practical work takes the reader from strategy to concept and includes a chapter on how to measure and evaluate the effectiveness of the event.

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