ISBN 9781422161975,Experience Economy

Experience Economy

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ISBN 9781422161975
Publisher

Harvard Universal Press

Publication Year 2011
ISBN-13

ISBN 9781422161975

ISBN-10 1422161978
Binding

Paperback

Edition Updated ed
Number of Pages 256 Pages
Subject

Production & quality control management

Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.

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