ISBN 9788131709498,Fashion Retailing (Dvd): A Multi-Channel Approach

Fashion Retailing (Dvd): A Multi-Channel Approach


Ellen Diamond


Pearson Educacion



Pearson Educacion

Publication Year 2007

ISBN 9788131709498

ISBN-10 8131709493


Number of Pages 430 Pages
Language (English)

The Arts

Description For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing. The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author's personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a "multi-channel" industry. For Sale in Indian subcontinent only A full exploration of the retail industry? Includes coverage of the internet, catalogs, and home shopping networks. "Spotlights" of many industry giants. Shows students how actual retailers run their businesses. Pedagogical aids? Includes case problems, review questions, and Internet-based activities. An exploration of new technology. PART I: INTRODUCTION TO FASHION RETAILING An Introductory Analysis of On-Site Fashion Retailing The Emergence of Off-Site Fashion Retailing Organizational Structures The Fashion Consumer: Identification and Analysis Classification and Methodology of Retail Research Ethics and Social Responsibility PART II: THE FASHION RETAILER'S ON-SITE ENVIRONMENTS Store Location Designing and Fixturing the Retail Environment PART III: MANAGEMENT AND CONTROL FUNCTIONS Human Resources Management Merchandise Distribution and Loss Prevention PART IV: MERCHANDISING FASHION PRODUCTS Planning and Execution the Purchase Purchasing in the Domestic and Off-Shore Markets The Retailing and Development of Private Labels and Brands Inventory Pricing PART V: COMMUNICATION WITH AND SERVICING THE FASHION CLIENTELE Advertising and Promotion Visual Merchandising Servicing the Customers in On-Site and Off-Site Ventures Ellen Diamond , Ajunct Faculty, Nassau Community College