ISBN 9780070607712,Fast Innovation

Fast Innovation



Tata McGraw - Hill Education

Publication Year 1981

ISBN 9780070607712

ISBN-10 0070607710

Paper Back

Edition 2nd
Number of Pages 128 Pages
Language (English)

Literature fiction

How can I create an innovation engine that will consistently deliver substantial organic growth?"
This question is the number -one issue for most CEOs and senior executive today. Innovation is a critical driver of organic growth, yet based on the author's research, only a small percent profitable growth. And the stakes couldn't be higher - failure to create stagnating or declining profits.
Now, for the first time, experts Micheal George, James Works and Kimberly Watson- Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation. Using fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, Fast Innovation Reveals Why current approaches to innovation fail. A new strategic and tactical plan that will help your company dramatically reduce time- to-market by 50 to 80 percent. The secret for finding out what your customers really want (not just what they say they want)

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