ISBN 9780241014004,Fewer, Bigger, Bolder

Fewer, Bigger, Bolder

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ISBN 9780241014004

Penguin Books

Publication Year 2014

ISBN 9780241014004

ISBN-10 024101400X


Number of Pages 272 Pages
Language (English)


When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger and bolder bets. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results in advising Fortune 500 companies.

Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies, the authors show how their programme applies to any company, from global giants to small start-ups.

About the Author

Sanjay Khosla is the former President of Kraft Foods, where he oversaw nearly $14 billion in business in over 60 countries. This is his first book.

Mohanbir Sawhney is the Director for Research in Technology and Innovation at the Kellogg School of Management at Northwestern University. He advises more than 25 companies about their e-commerce strategies and has authored several books, including The Global Brain.