ISBN 9780465054688,For God, Country, And Coca-Cola

For God, Country, And Coca-Cola

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ISBN 9780465054688
Publisher

Perseus Book Group

Publication Year 2000
ISBN-13

ISBN 9780465054688

ISBN-10 0465054684
Binding

Paperback

Number of Pages 621 Pages
Language (English)
Subject

Business

Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, The Real Thing.

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