Penguin India Publication
|Number of Pages
A brilliant 4D documentary'-Financial Express 'A must in every B-school library-Business India Ambi Parameswaran has developed a fascination for how Indians are becoming more religious, but also more consumption driven. Combining his thirty-year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like
Why has the bindi disappeared from advertisements?
What makes Lord Shiva so cool?
How did a Chennai-based department store start the New Year's Sale phenomenon?
Are Muslims more open-minded shoppers?
Why do people who have no interest in using an MBA degree still get an MBA degree?
What can Harvard Business School learn from the Kumbh Mela?
Filled with personal stories, anecdotes and lessons, this book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services. 'A winner all the way'-Businessworld.