ISBN 9780070634817,Foundations Of Marketing

Foundations Of Marketing

Rs349 Rs410 15% OFF


Tata McGraw - Hill Education

Publication Year 2009

ISBN 9780070634817

ISBN-10 0070634815


Edition 2nd
Language (English)


Foundation of marketing , the bestselling Foundations of Marketing by David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.Coverage of the latest developments in marketing practice, such as experiential marketing, neuro marketing, multi-channel marketing and buzz marketing ,Brand new end-of-chapter cases including YouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing , New Ethical Debate boxes stimulate student discussions about socially responsible practice , New Technology Focus boxes examine the growing impact of digital technologies on marketing.

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