ISBN 9789332518179,Framework for Marketing Management

Framework for Marketing Management

Author:

Kevin Keller

Publisher:

Prentice Hall

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ISBN 9789332518179
Publisher

Prentice Hall

Publication Year 2011
ISBN-13

ISBN 9789332518179

ISBN-10 9332518173
Binding

Paper Back

Edition 5th
Number of Pages 360 Pages
Language (English)
Subject

Marketing

Same Content as US Edition in Different Softcover Design Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects
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