ISBN 9780670081073,From the Brink of Bankruptcy: The DCM Story

From the Brink of Bankruptcy: The DCM Story


Penguin Books



Penguin Books

Publication Year 2011

ISBN 9780670081073

ISBN-10 0670081078


Number of Pages 201 Pages
Language (English)

Indian Writing

Vinay Bharat-Ram has for long had a ringside seat in matters concerning Indian industry. Grandson of the legendary Lala Shri Ram, he grew up in one of Delhi's oldest business families. Today, he heads the DCM Group. In From the Brink of Bankruptcy, Bharat-Ram recalls the charismatic Shri Ram, the beneficial influence of his parents, his privileged upbringing, the umpteen challenges DCM faced over the years: labour unrest, the insufferable Emergency years, Swraj Paul's hostile takeover bid, a drop in the company's share prices and huge debts. Having overcome most obstacles, a resurgent DCM group is now active in fields like software, engineering, textiles and real estate. Bharat-Ram writes about other facets of his life, like his love of classical music and abiding interest in economics. Distinguished personalities among them, the economist Amartya Sen, musicians such as Baba Allauddin Khan, Ali Akbar Khan, Ravi Shankar and George Harrison, and politicians such as Rajiv Gandhi, Narasimha Rao and Manmohan Singh make cameo appearances in the book. In telling the story of his remarkable life, Bharat-Ram also manages to give fascinating insights into how big businesses survive, how family conflicts are resolved, and how luck plays a part in the achievement of corporate objectives.
About the Author
Vinay Bharat-Ram hails from an old industrial family. Educated at St. Stephen's College, Delhi and at Ann Arbor, Michigan and Harvard in the US, he holds a Ph.D. in economics from the University of Delhi. He started his career in DCM Limited, of which he became chairman in 1990. He has many articles to his credit in both economics and management topics. He has published two books in economic theory and a translation of Kalidasa's epic Meghadootam in Hindi verse.