ISBN 9788129129222,Fun Facts: Science

Fun Facts: Science


Rupa & Co



Rupa & Co

Publication Year 2013

ISBN 9788129129222

ISBN-10 8129129221


Number of Pages 138 Pages
Language (English)

ELT literature & fiction readers

Such As How To Produce Sellable Advertising And How To Get Clients. Jobs In Advertising Have Been Discussed Here And The Author Even Explains How To Get These Jobs. The Book Provides Information On How To Run An Advertising Agency And Open Letter To A Client In Search Of An Agency. The Book Talks About A Renaissance That Is Intensely Required In Print Advertising As Per Ogilvy. He Talks About Advertising Corporations And How To Make Tv Commercial That Can Be Sold. Moreover, The Readers Get To Know How To Advertise Foreign Travel And The 18 Miracles Of Research. Ogilvy Includes Description On Direct Mail That Has Been The First Love And Secret Weapon Of This Advertising Guru. He Shares His Knowledge Of Marketing And The Secrets Of Success In Business-To-Business Advertising. He Explains How Advertising Can Be Used For Good Causes And How To Compete With Procter & Gamble. Finally, In The Last Chapter, Ogilvy Presents His Personal View On What'S Wrong With Advertising. Ogilvy'S Book Is A General Commentary On Advertising. He Follows Four Fundamental Principles As His Advertising Mantra. These Are Performing Intense Research, Maintaining Professional Discipline, Being Creatively Brilliant, And Producing Results For Clients. He Has Used Numerous Ads In This Book And One Of The Salient Features Of This Book Is Its 223 Photos That Make It More Interesting And Understandable For The Readers. About David Ogilvy Considered The "Father Of Advertising", David Ogilvy Has Been Termed As The "Most Sought After Wizard In The Business" By Time. Besides Ogilvy On Advertising, David Ogilvy Is Known As The Author Of The Best-Selling Book Confessions Of An Advertising Man. He Has Also Authored Several Other Books Including The Unpublished David Ogilvy, And Confessions Of An Advertising Man. Born On 23Rd June 1911, David Ogilvy Was An Advertising Executive. He Attended Fettes And Oxford University With The Help Of Various Scholarships Because His Father Didn'T Have The Means To Bear His Educational Expenses. He Understood The Value Of Direct Advertising When He Took His First Project. Before Joining The Advertising Industry, He Worked As A Chef, Famer, And Even Researcher. One Of His Most Successful Campaigns Was For Dove, "Only Dove Is One-Quarter Moisturizing Cream". And Gradually, He Founded His Own Advertising Agency And Retired As The Chairman Of Ogilvy & Mather.