ISBN 9780415370974,Fundamentals of Marketing

Fundamentals of Marketing

Author:

John Desmond

Publisher:

Routledge

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ISBN 9780415370974
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ISBN 9780415370974
Publisher

Routledge

Publication Year 2006
ISBN-13

ISBN 9780415370974

ISBN-10 0415370973
Binding

Paperback

Number of Pages 512 Pages
Subject

Sales & marketing

Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textbook critically evaluates the effectiveness of different marketing strategies and approaches.
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