ISBN 9780070091498,Fundamentals Of Retailing

Fundamentals Of Retailing



Tata Mcgraw Hill Education Private Limited

Publication Year 2009

ISBN 9780070091498

ISBN-10 0070091498


Number of Pages 336 Pages
Language (English)

College Text & Reference

This book is designed to give a thorough idea about retail practices in India and other parts of the world by integrating dynamics of retail environment with the theoretical framework. An ideal textbook for short term certificate and diploma courses in Retailing Management. Also a good source of reference for practitioners. Salient Features: Discussion of operational aspects and practices with in a strategic framework A chapter on Store Layout & Design and Visual Merchandising A chapter on Customer Retention - CRM , Loyalty Programmes and Customer Services Detailed discussion on Quality parameters of the services Seven detailed case studies Table of content :- Chapter 1. Basic Concepts of Retailing Chapter 2. Evolution of Retailing and Indian Retail Scenario Chapter 3. Types of Retailers- Store Based Retail Formats Chapter 4. Multichannel Retailing- Non Store Based Retail Formats Chapter 5. Customer Buying Behavior and Retail Strategies Chapter 6. Financial Performance Measures Chapter 7. Retail Locations and Site Selection Chapter 8. Procurement of Merchandise and Inventory Management Chapter 9. Category Management Chapter 10. Pricing in Retail Chapter 11. Hiring and Managing Human Resources in Retail Organisations Chapter 12. Store Layout & Design and Visual Merchandising Chapter 13. Promotional Mix in Retailing Chapter 14. Promotional Mix in Retailing Chapter 15. Supply Chain Management & Logistics in Retail Chapter 16. Customer Retention - CRM, Loyalty Programmers and Customer Services