How to Export And Import

Author:

Michael E. Allen

Publisher:

Lotus Press

Rs125

Availability: Out of Stock

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Publisher

Lotus Press

Publication Year 2006
ISBN-13

9788183820189

ISBN-10 9788183820189
Binding

Paperback

Number of Pages 198 Pages
Language (English)
Dimensions (Cms) 20 x 14 x 4
Weight (grms) 162

This book takes readers through the business of initiating, launching and continuously operating a successful import-export company. An expert at Strategic Management, Michael E. Allen teaches readers how to build a strategy to export overseas, and how to sell and how to collect money from the ensuing transactions. He also teaches how to sustain the business through proper growth, investment and returns. Readers of the book will gain an understanding of the risks involved in the business and how to go about preventing failure. In addition they will learn how to grow into a world-player in the business of import and export.

Michael E. Allen

Michael E. Allen is a master of strategic marketing management. He has over 18 years of experience in the marketing profession. He has worked with multinational companies in various capacities including consumer products, health care, computer software and hardware, retailing, financial services, advertising and direct marketing. His consulting experience focuses on the areas of marketing strategy, marketing planning, advertising and marketing research.
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