ISBN 9788178298511,Gender Stereotypes in Corporate India : A Glimpse

Gender Stereotypes in Corporate India : A Glimpse


Sujoya Basu


SAGE Response



SAGE Response

Publication Year 2008

ISBN 9788178298511

ISBN-10 8178298511


Number of Pages 240 Pages
Language (English)


A stereotype is a conceptual image that may lead to a simplified view of a person or a thing. Inaccurate stereotypes serve to constrict and limit vision and perception. Gender Stereotypes in Corporate India: A Glimpse explores the theme of `understated` gender stereotypes in the corporate domain in India, while delving into the antecedents and outcomes. Studies suggest that only an insignificant percentage of women managers ever reach the higher echelons of management in most organizations?a phenomenon which can be attributed to the glass ceiling, and the differential treatment meted out to women managers in terms of career mobility, recruitment, evaluation, compensation and other factors. Studies also suggest that gender stereotypes contribute largely to such phenomena. Through three broad studies, the book, a first of its kind, explores existing managerial gender stereotypes in Indian corporates, the antecedents of such stereotypes and the possibility of reducing such stereotypical inaccuracies. The book argues that a basic transformation at the level of policy making, along with a collective will for changing the mindset of the people, is needed to overcome gender differences in organizations as well as educational institutions. This book will interest a wide readership including women professionals, students and trainers in corporate training schools and business schools, sociologists, and organizational psychologists. Table of Contents Preface Acknowledgements Stereotyping is Everyone`s Business: An Introduction and Overview Gender Research: Different Perspectives and Impact on Women Managers Formation and Maintenance of Stereotypes: The Role of Contact Exploring Indian Managerial Gender Stereotypes Measures of Inaccuracy in Stereotypes Exploring Relationships between Contact and Inaccurate Stereotypes Does Contact Help Reduce Inaccurate Gender Stereotyping? The Implications: Where we Stand and What we Need to Do Bibliography