Summary of Predictably Irrational by Dan Ariely - Includes Analysis Preview: Predictably Irrational provides a data-driven window into the ways in which the human mind fails to make rational choices time and time again. While some of these irrational decisions are humorous or trivial, in many cases, these behaviors can have far-ranging implications for governments and health care systems. However, understanding that we, as humans, are predisposed to making irrational decisions is the first step to preventing these behaviors and overcoming the foibles of our minds. Most people fail to recognize that their minds will, at some point, fail them or stray from the course they believe they should take. For example, consumers may think they're getting a good deal on a television when, in fact, buyers are merely responding to the product because it is cheaper than the first television they saw in the store. PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Predictably Irrational - Overview of the book - Important People - Key Takeaways - Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.