ISBN 9788126515233,Global And Transnational Business: Strategy And Management

Global And Transnational Business: Strategy And Management



Wiley India Pvt Ltd

Publication Year 2012

ISBN 9788126515233

ISBN-10 8126515236

Paper Back

Edition 2nd
Number of Pages 496 Pages
Language (English)

Probability & statistics

ompetitive Environment
Analysis Of The Global Macro environment
Global And Transnational Strategy
Global And Transnational Market-Servicing Strategies
Global Production And Logistics Management
Global Leadership And Strategic Human Resource Management
Global Technology Management
Global And Transnational Marketing Management
Global Financial Management
Organizational Structure And Control In Global And Transnational Business
Managing Global Mergers, Acquisitions And Alliances
Global Business - Present And Future Trends

Appendix 1: Mcdonald's And Its International Expansion
Appendix 2: Nike Inc

Market Description :
Advanced undergraduate and postgraduate courses in international business, international business environment, international strategy, strategic management and international management.

About Author :
George Stonehouse, University of Northumbria, UK
Jim Hamill, University of Strathclyde, UK
David Campbell and Tony Purdie, both of University of Northumbria, UK