ISBN 9788126534128,Global Marketing Management, Isv, 5Th Ed

Global Marketing Management, Isv, 5Th Ed

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ISBN 9788126534128
Publisher

Wiley India Pvt Ltd

Publication Year 2012
ISBN-13

ISBN 9788126534128

ISBN-10 8126534125
Binding

Paperback

Number of Pages 744 Pages
Language (English)
Subject

Business

Offering More Real-World Application And Experience, This Book Arms Marketing Managers With A True Understanding Of The Concepts Needed To Achieve A Global Reach. The Fifth Edition Presents Comprehensive Coverage Of All The Latest Trends And Hot Topics In The Field. It Emphasizes The Multilateral Nature Of Marketing, Preparing Them To Manage Global Marketing Activities In An Increasingly Competitive Environment. The Approach Discusses Marketing With An Interdisciplinary, Cross-Functional Perspective, Where The Marketing Manager Has A Sound Understanding Of How The Various Functional Areas Interface With Marketing.
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