Oxford University Press India
|Number of Pages
Global Strategic Management 2e provides a truly global, as opposed to multinational, perspective on strategy. It covers both traditional strategic management topics as well as new topics, such as corporate social responsibility and new technologies. Global Strategic Management gives the student a thorough understanding of the wide range of theories and research available in this field, and provides a wealth of both mini- and full-length cases of successful global companies from the United States, Europe and emerging economies.
Continuing with the concise treatment of topics, accessible writing style and clear structure that were such strengths of the first edition of this text, the second edition comprises 12 chapters divided into five parts. A new chapter, on knowledge and innovation, has been added. A fifth part on innovation has been introduced to clearly outline the importance of this area to global strategy.
A full complement of pedagogical features are consistently applied throughout the text in order to support students and to ensure they benefit from the wide-ranging content. Chapter summaries ensure students have a clear understanding of key points, and discussion questions allow the reader to check their understanding and think around the subject.
Covers key topics such as knowledge management, CSR and innovation, enabling students to be up to date with developments in the field and be introduced to cutting edge research.
Includes a wide range of examples and cases from emerging and BRIC economies, which presents a truly global perspective on strategy.
Clear and concise writing style renders the content very accessible for students from a wide variety of backgrounds, including those for whom English is not their first language.
New to this edition
New Chapter on 'Global Management of Knowledge and Innovation'.
New section in Chapter 8 on 'Leading at Subsidiary Level'.
New 5 part structure to highlight the importance of Innovation to global strategic management.
The whole book has been thoroughly revised and updated to include up-to-the minute case and reference material.
About the Author
Jedrzej George Frynas Lecturer in International Management, University of Birmingham
Kamel Mellahi Lecturer in Strategic Management, Loughborough University Business School