ISBN 9781422125007,Groundswell

Groundswell

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ISBN 9781422125007
Publisher

Harvard Universal Press

Publication Year 2008
ISBN-13

ISBN 9781422125007

ISBN-10 1422125009
Binding

Hardback

Number of Pages 224 Pages
Subject

Business strategy

Defines \'the groundswell\' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This book generates hard consumer data that quantifies a viable business opportunity. It describes how business can participate in the social medium in order to communicate and learn from their customers.

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