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ISBN 9781422161982
Publisher

Harvard Universal Press

Publication Year 2011
ISBN-13

ISBN 9781422161982

ISBN-10 1422161986
Binding

Paperback

Edition Expanded and revised ed
Number of Pages 352 Pages
Subject

Public relations

Corporate executives struggle to harness the power of social technologies. When consumers you\'ve never met are rating your company\'s products in public forums with which you have no experience or influence, your company is vulnerable. This title explain how to turn this threat into an opportunity.

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