ISBN 9788126554379,Guerrilla Marketing for Dummies : A Wiley Brand

Guerrilla Marketing for Dummies : A Wiley Brand




Publication Year 2015

ISBN 9788126554379

ISBN-10 8126554371


Number of Pages 386 Pages
Language (English)

Comic book & cartoon art

Want to reach consumers in innovative ways? Guerrilla Marketing for Dummies is packed with Guerrilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers attention and keeping it!

This savvy, hands-on guide explains what Guerrilla Marketing is, who does it and why. You'll learn how it can take your brand to new heights as you start thinking like a Guerrilla, brainstorming, collaborating and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun Guerrilla Marketing firms and how to launch your own low-cost campaign. Discover how to
Reach customers wherever they are
Develop a cohesive Guerrilla Marketing campaign
Capitalize on the hottest trends
Cut through the constant marketing clutter
Make products and brands stand out
Use buzz, viral, grassroots and experiential marketing
Write a great press release
Create opportunities for partnership and tie-ins
Find budget-friendly ways to go Guerrilla
Build a powerful online presence
Work with existing contacts, publicists and the press
You can enter the Guerrilla jungle and emerge with the lion's share of the sales! Let Guerrilla Marketing for Dummies show you how.