ISBN 9781580626828,Guerrilla Publicity: Hundreds of Sure-fire Tactics

Guerrilla Publicity: Hundreds of Sure-fire Tactics

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ISBN 9781580626828
Publisher

Adams Media Corporation

Publication Year 2002
ISBN-13

ISBN 9781580626828

ISBN-10 1580626823
Binding

Paper Back

Number of Pages 316 Pages
Language (English)
Subject

Literature fiction

How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes: Inside info on how to make friends in the media; Simple ways to get others to spread the message; Sample press releases and media kits
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