ISBN 9780749453800,Handbook of Field Marketing: A Complete Guide To Understanding And Outsourcing Face-To-Face Direct Marketing

Handbook of Field Marketing: A Complete Guide To Understanding And Outsourcing Face-To-Face Direct Marketing

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ISBN 9780749453800
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ISBN 9780749453800
Publisher

Viva Education Private Ltd

Publication Year 2008
ISBN-13

ISBN 9780749453800

ISBN-10 074945380X
Binding

Paper Back

Number of Pages 266 Pages
Language (English)
Subject

Marketing

The Handbook of Field Marketing is an outstanding guidebook, explaining both the principles and practices involved in field marketing. The authors reveal the most successful filed marketing techniques to ensure profitable brand maximization for your company's product- whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales record. This groundbreaking title explores in depth the six different disciplines involved in field marketing sales merchandising auditing Sampling and demonstrating experiential marketing, road shows and events Mystery calling and shopping Including numerous examples, self-study questions and proven recommendations for success, the book offers a blueprint for best practice, enabling you to carry out robust and meaningful brand research. The Handbook of Field Marketing provides invaluable advice on utilizing field marketing to understand core markets and building profitable brands around the results of the research. About Author: S Alison Williams is Chairman of the FDS Group of Companies and is also first Chairman of the Field Marketing Council for the Direct Marketing Association. Roddy Mullin is both a Chartered Engineer and a Chartered Marketer
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