ISBN 9780805850031,Handbook of Media Management and Economics

Handbook of Media Management and Economics

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Publisher

Taylor & Francis Group

Publication Year 2005
ISBN-13

ISBN 9780805850031

ISBN-10 0805850031
Binding

Hardback

Number of Pages 720 Pages
Subject

Media studies

Developed around two main objectives, this handbook that is a reference for students, professors, and industry practitioners, provides a synthesis of work and research in media management and economics. Its chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research.
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