ISBN 9780805841787,Handbook of Visual Communication

Handbook of Visual Communication

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ISBN 9780805841787
Publisher

Routledge

Publication Year 2004
ISBN-13

ISBN 9780805841787

ISBN-10 0805841784
Binding

Hardback

Number of Pages 624 Pages
Subject

Communication studies

Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies.
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