ISBN 9780749445201,Hard-Core Management: What You WonT Learn From Business Gurus

Hard-Core Management: What You WonT Learn From Business Gurus


Jo Owen


Kogan Page Limited



Kogan Page Limited

Publication Year 2005

ISBN 9780749445201

ISBN-10 0749445203


Number of Pages 280 Pages
Language (English)

Management & management techniques

The last 20 years has seen one management fad after another come and go. At the behest of consultants and gurus, businesses have re-engineered, downsized, learn excellence, developed competencies and created customer-focused strategies.

But to what avail? Despite all these fads and improvements we still find bad management, unhappy customers and companies that are extolled as excellent one day and bust the next.

There is a huge gulf between the excellence industry that is touted by the gurus and the real world of business. Hard-core Management bridges that gap. It exposes all the core assumptions made by managers and their gurus by stripping them of their fancy garb and forcing us to confront the stark, warts-and-all reality. More than 100 overdressed assumptions are presented for frank examination such as:
We know our customers;
We know our competition;
We have a strategy;
Our leader knows the way;
We have a vision;
We are in control;
We can change.
This is management without its clothes on. This is the hard core of management. You might not like what you see, but at least you can now do something about it.